Vidhi Kontham


A Vault of VVork

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Tiny Tots Dental NYC

Branding

July 2025 - November 2025

This project entailed an entirely new identity system for a pediatric dental clinic based in New York. Through many meetings and discussions, we decided on an identity which was playful, fun and most of all, approachable. To further drive home the core values of the identity; bold, bright colours were chosen along with a set of hand-drawn illustrations. 

The website presented a unique challenge with having a landing page with minimum scrolls to ensure clarity and utmost efficacy relating to navigation. We also wanted the website to stand out with its amiable look and feel, as going to the dentist is oftentimes a scary concept to children and we wanted to try our best to soothe some of that apprehension. Areas Covered: Art Direction, Branding and Identity, Print Design and set-up, Advertising.


Deliverables: Logo suite, Typography and Color, Business Cards, Letterheads, Sticker sheet, Web Design, Email Signatures and Hand-drawn illustrations.


Tools Used: Adobe Illustrator, Procreate, Adobe Photoshop, Adobe Indesign, Adobe Lightroom, Adobe After Effects, Microsoft Word.





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@VIDHI KONTHAM 2025
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