Vidhi Kontham  


A Vault of VVork


Un Changement de Marque.

Systems for Brands

January 2023 - May 2023
Powerhouse French avant-garde fashion house Maison Margiela has certainly left an impression on the fashion world; especially considering it’s a brand with no official logo. Based on the ideas of nonconformity and the subversion or norms, the challenge for this project was to create a look for the brand that would support its existing ideals and look while incorporating a new logo and design system. 

The project comprised a brand-new app, custom typography, a series of posters, packaging, logo motion; complete with a design system detailed in a 58 page brand manual. 

You can view the brand manual in its entirety here.
Areas Covered: Branding, Digital Product Design, Advertising, App Design, Custom Typography.

Tools Used : Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe Indesign, Adobe Lightroom, Figma.

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