Vidhi Kontham  


A Vault of VVork



Creative Director

September 2023 - May 2024
I served as the Creative Director for the New School Free Press,  
a student-run news organization serving the university-wide community at The New School, my alma-mater, for about a year. I was primarily in charge of the smooth functioning of Team Visuals, comprising extremely talented illustrators, designers, videographers, photographers and web designers. In addition, my responsibilities also included inter and intra-team communication as well as setting up systems for workflow optimization. In my tenure as Creative Director, I worked towards building a clear brand identity and time-based systems for the future; including but not limited to—brand manuals, introduction of motion design, series identities, series visuals, the visual requests system and comp cards.

Feel free to click on the thumbnails and read the amazing stories covered by our reporters!
Responsibilities: Creative Direction, Branding, Story Visuals, Management, Hiring, Quality Control, Motion Design.

Embracing the good, the bad and boygenius
The New School Free Press Brand Manual Ver. 2.0.
S24 Vol.1 Release Poster
FOF - Skirts over pants, really?
Open House ‘23
FOF - An Ode to the Tabis
S24 Vol.1 Locator Map
Comp Cards
FOF - Jean-eology
Breaking Down Unions at TNS
Style Scoop Intro
Style Scoop Outro
FOF - Blending In

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